Direct marketing with variable data
CEGEPRINT recognizes the importance of variable data in Direct Marketing In a new market, one that is more competitive and demanding, the use of new modern Marketing tools takes center stage. One of the is without a doubt the personalization of content and the message. This is done in a much more efficient and profitable manner by correctly managing the information, in other words, strengthening the possibilities of “variable data”.
CEGEPRINT offers you this new tool that will let you notably improve your Direct Marketing campaigns at a time when it is important to develop responses and actions with the utmost speed and maximum effectiveness.
From a generic marketing campaigns it is more common to plan a campaign of personalized marketing, that takes into account the characteristics and profile of the recipient. This is the main key in obtaining a positive response rate.
Often, when choosing between the amount of contacts or impacts of the Marketing actions the quality of those contacts is highly valued, because that is what determines, in effect, the degree and the success of the responses and of the sales generated.
CEGEPRINT can help you to personalize your direct marketing campaigns with variable data and not lose the information that you've gotten from your clients in your database. The more information you have, the easier it will be to personalize and focus the messages you want to send, thereby increasing the response ratio and obtaining great cash flow.
We have people who are specialized in analyzing, segmenting and working with database in combination with the technology of variable data and the latest in digital printing in order to get the most out of this new “one to one” marketing.
